Effective date: 1st September 2017
DressMyHorse is a fun and free-to-use app that lets you try equestrian products virtually on a picture of your horse. You can also create looks, browse products and shop the items through direct external links.
1. WHICH INFORMATION DO WE COLLECT?
We don't collect any 'hidden' personal information. We want to make sure that DressMyHorse respects your privacy.
To improve the DressMyHorse app and service for you we do collect some anonymised information:
A randomised ID for each user (we won't be able to identify you from this)
Data about your app use (such as log in frequency, device type, country of login)
Details of products you have tried
2. WHY DO WE COLLECT THIS INFORMATION AND HOW DO WE USE IT?
We would like to understand how you use DressMyHorse so that we can make it even better for you. We collect the data for:
Gathering high level statistics about our user base, app use and products
Understanding which devices and countries you log in from
Advancing our 'Matchy' feature
Technical reasons: checking everything is working fine and also fixing known issues
Understanding which parts of the app you use most often and where we should develop in the future
Trying out new features
Providing useful feedback to our brand partners
3. I AM USING MY PERSONAL PHOTOS AND MY SOCIAL MEDIA ACCOUNTS ON THE APP, SO DO YOU COLLECT THIS INFORMATION?
We make use of your phone's capability to store pictures and social media profiles locally on the handset.
The app will access your photos or social media apps, but we will not store or collect your personal information, pictures or data on our servers. These will be saved locally on your phone and recalled each time you open the app.
4. WHICH INFORMATION DO WE SHARE WITH EXTERNAL THIRD PARTIES?
We will never sell your personal data to external partners.
To provide you with a free app and service, we work with external companies (equestrian product suppliers). We may share anonymised data with these third parties, such as high level performance of the app, products our users try and statistics about our user base.
We will always make sure third parties won't be able to identify individual users in the statistics we provide.
In the unlikely event of a legal request (e.g. a court order), or to prevent illegal activity, we reserve the right to share all requested information we hold with law enforcement agencies.
5. WHERE DO WE STORE THE INFORMATION WE HOLD?
6. EXTERNAL LINKS AND SERVICES
7. IF YOU NEED TO CONTACT US